who we are
OUR STORYSince 2020, Addison and Shelby have worked together…
with their friendship beginning at the managerial level of a Lush Cosmetics store in central ohio to working side-by-side at an exclusive spa to now building their burgeoning metaphysical brand, both Addison and Shelby have been dedicated to the exclusive use of natural ingredients, transparent ethical business practices, and the profound effect self-care (either solo or as a group) can have on an individual and their intentions.
The Rooted Realm is the culmination of everything Addison and Shelby have learned from the retail world, the spa world, and our world. it is a space for personal and communal reflection, a space to learn more about not only yourself, but the natural wonders around us, and it is a space for finding and reminding—finding yourself, others, or a purpose and then creating a tangible reminder of that to sustain you.
Meet the Rooted Team
shelby lueders
co-founder & ceo
addison shaal
co-founder & metaphysical consultant
september 2025
march 2025