who we are

Photograph of two women smiling, one with dark hair in a black sleeveless top and the other with long blonde hair in a white outfit, sitting together indoors with colorful background lighting. 
OUR STORY

Since 2020, Addison and Shelby have worked together…

with their friendship beginning at the managerial level of a Lush Cosmetics store in central ohio to working side-by-side at an exclusive spa to now building their burgeoning metaphysical brand, both Addison and Shelby have been dedicated to the exclusive use of natural ingredients, transparent ethical business practices, and the profound effect self-care (either solo or as a group) can have on an individual and their intentions.

The Rooted Realm is the culmination of everything Addison and Shelby have learned from the retail world, the spa world, and our world. it is a space for personal and communal reflection, a space to learn more about not only yourself, but the natural wonders around us, and it is a space for finding and reminding—finding yourself, others, or a purpose and then creating a tangible reminder of that to sustain you.

Meet the Rooted Team

A young woman with long hair appears to be meditating or relaxing with her eyes closed. The background features warm red to purple gradient lighting.
A woman with eyes closed, illuminated by purple and blue lights, with her head slightly tilted downward.

shelby lueders
co-founder & ceo

Two women smiling, one with dark hair and one wearing a hijab, standing together in a dimly lit setting with colorful lights in the background.

addison shaal
co-founder & metaphysical consultant

Two women with closed eyes, illuminated by colorful lights, one with short hair and a nose piercing, the other with long hair, in a dimly lit setting.

september 2025

march 2025

A blurred photo of a mobile phone screen with two faces visible. There are two women, one on each side of the screen, with the face on the right more clearly visible. The image appears to be a reflection or a picture taken of the phone display.

september 2024

HUGE thank you to Cleveland’s The Auracle for these amazing photos. We a re eternally grateful.

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